Online presence is significant for any business. But what would be the next step? Only through promotion in various forms people would come to know about your business. Here comes the role of SEO services. They develop a platform to present your business before your potential customers. Three vital process involved in search engine optimization are on-page optimization, off-page optimization and link building process. Success depends on how well a person executes these activities. The different on-page optimization techniques consist of

· Title Tag Optimization
· Header Tags Optimization
· Meta Tags Optimization
· Robots.txt Installation
· Google XML Sitemaps Installation & Verification
· Keyword Research & Analysis

In brief, on-page optimization is referred to the techniques that are used to optimize the web pages. Therefore the changes are made within the website. Along with the on-page optimization off page optimization techniques are also scheduled and a plan is sketched for executing the off page optimization techniques. The different off-page optimization techniques consist of

· Directory submission
· Blog Submission
· Social Media
· Social Bookmarking
· Press Release Distribution
· Article Submission
· Local Listing
· Classified Submission
· Blog commenting
· Video submission

Link building is a crucial Search Engine Optimization technique in which other websites that possess good page rank link back to your site. Some of the methods of link building are link exchange, and off-page techniques such as directories, article submissions, social bookmarking, press release and viral marketing. Apart from these SEO services also include pay per click methods of promotion, content writing and link wheel processes. SEO strategies amplify the number of quality visitors to your site. Primary goal of SEO process is to increase ranking SERPs, as this would in turn increase the traffic to your site. Search engine optimization can be very effective only when it is done the right way as an element of a smart niche marketing strategy. In this process one has to check out if the SEO Company that they are hiring is adapting to the changes laid down by the Google in the panda and penguin updates.